ICC Sydney shares insights to deliver digital conferences

17 September 2021

International Convention Centre Sydney (ICC Sydney) kicks off a deep dive into events with the launch of ‘Events in Focus – a conversational webinar series’, showcasing insights into the planning and delivery processes.
Brian Nash, ICC Sydney’s Director of Audio Visual Services, said the first episodes focussed in on digital events through short sharp 30 minute conversations with event organisers.
“We kick off the webinar series by introducing events delivered with a digital component.  Through the webinar series, our team talks with event professionals, not only about the methods and strategies that they found useful in planning the digital execution, but also the typical pitfalls to avoid.”
Episode one introduced Eve Propper, Events, Sponsorship and Royal College of Pathologists of Australasia Foundation Manager at The Royal College of Pathologists of Australasia, who recently organised the first virtual Pathology Update conference at the venue.
“Communication was central for me, as I needed to understand the new technology and how it was going to work on the day. It was critically important to have the right team behind me and working with ICC Sydney ensured a polished, accessible and high quality result for the members of the College.

“I am grateful for the opportunity to give back to the event professionals in the community by sharing my learnings, openly and honestly through the webinar,” Propper said.
Pathology Update was transformed from a hybrid format to 100% virtual in a matter of days due to heightened COVID-19 restrictions. In the comprehensive episode, it was revealed that by using the ICC Sydney Connect platform, more than 180 speakers, 1,200 medical professionals and 43 exhibitors convened to advance their professional development and education discussing the Australia’s healthcare system and response to managing the COVID-19 pandemic.
The second episode, showcased Informa Connect’s General Manager, Keith Barks and Conference Producer, Margaret Young, who shared their extensive experience from the 18 virtual and hybrid events at ICC Sydney in the last 12 months.
And coming up on 23 September, the third episode in the series will feature Melissa Higgins, Marketing and Communications Director at Landcare Australia and Lisa Cunningham, Senior Event Manager of Face to Face Event Management. The duo will reveal the planning and delivery of the National Landcare Conference, which was livestreamed to 3000 online viewers.
Insights into the planning process, best practice solutions to complex challenges and lessons learned when organising digital events will be further explored in the final episode in the webinar series. Event organisers can express their interest in attending the next webinar in the series by emailing sales@iccsydney.com.
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