CEO INTERNATIONAL CONVENTION CENTRE SYDNEY & GROUP DIRECTOR CONVENTION CENTRES ASM GLOBAL (ASIA PACIFIC, INDIA & MIDDLE EAST)
Geoff Donaghy is CEO of the International Convention Centre Sydney (ICC Sydney), which opened in December 2016 and was soon established as one of the world's leading convention, exhibition and entertainment facilities.
He also serves as Group Director of Convention Centres Asia Pacific for leading venue management specialists, ASM Global. The Asia Pacific arm of the business, formerly AEG Ogden, operates major facilities in Australia, Asia and the Middle East.
Originally a school teacher with airline and hotel industry experience, Geoff headed the Cairns region’s tourism bureau for five years during its successful development of international visitation growth.
After advocating for its development, he was appointed to manage the 1996 opening of the Cairns Convention Centre, voted as the “World’s Best Congress Centre” in AIPC’s 2004 and 2014 APEX Awards. As CEO of Suncorp Stadium from 2003, he oversaw the redevelopment of the Brisbane's 52,000 seat venue, recognised one of the world’s leading rugby venues, for AEG Ogden.
Geoff has also been part of the AEG global team in successful global venue management bids, which included the Los Angeles and Hawaii Convention Centres.
Geoff served two terms as President of the International Association of Congress Centres (AIPC) following several years as a board member and was their representative on peak global body, the Joint Meetings Industry Council (JMIC), where he was a longstanding member of its executive committee.
In the five years from 2005, he served as Chair of local peak body, the Business Events Council of Australia (BECA), where he steered greater government recognition for the industry and has recently been reappointed to the board as Deputy Chair, to assist in driving industry advocacy initiatives during the COVID-19 crisis. During this period he was also appointed to the Australian Chamber of Commerce and Industry (ACCI) Tourism Recovery Taskforce.
He has been a member of several industry and Government boards, including Queensland’s tourism and event corporations and was an inaugural director, then Chair of North Queensland’s world heritage rainforest management authority.
Geoff was awarded the Australia Centenary Medal by the Federal Government in 2001, the Australian industry’s Outstanding Contribution Award in 2009, the Joint Meeting Industry Council's 2010 Global Power and Profile Award and the 2016 IMEX Academy Award for outstanding Asia Pacific industry service and has been a regular convention speaker and leading media spokesperson on business events industry matters.
With a career in the convention and exhibitions industry spanning more than 30 years, Adam’s enthusiasm shines through his every interaction.
Specialising in pre-opening and opening phases, Adam played a pivotal part in delivering the revitalised Darling Harbour precinct and opening of ICC Sydney in December 2016 which has changed the face of the city for generations to come.
With exceptional attention to detail in delivering the best international practice and standards, Adam is known for his ability to think laterally with absolute consideration for the local environment.
He is equally passionate about maximising the flow on benefits of ICC Sydney's operations to reach a broad section of the community as he is about upholding Sydney's reputation as a world class business events destination on the world stage.
Adam has a keen interest in leadership and talent development, working with ICC Sydney's current and future leaders to hone their skills and reach their individual aspirations.
For Adam, ICC Sydney was a natural next step in an esteemed career that has seen his involvement in opening some of the world's top convention centres including the Durban International Convention Centre, Cape Town International Convention Centre, Kuala Lumpur Convention Centre, and most recently, the Qatar National Convention Centre.
DIRECTOR OF BUSINESS DEVELOPMENT
Beverley brings a wealth of industry experience to ICC Sydney developed through global exposure to the corporate, conference, incentive, leisure, inbound and exhibition sectors.
In her role as Director of Business Development, Beverley oversees the venue’s business development strategy. She is a renowned event professional who has attracted some of the world’s most prestigious business events and conferences to ICC Sydney, establishing partnerships across Australia and the world including North Asia, North America and Europe.
She has played a pivotal role in establishing ICC Sydney’s reputation on the global stage since its opening in December 2016, successfully building the venue’s international and national event pipeline before its doors were officially opened. The venue’s track record for welcoming clients back on repeat business is a further endorsement of her leadership.
Prior to joining ICC Sydney, Beverley was the Director of Sales and Marketing with the former Sydney Convention and Exhibition Centre and has held senior executive roles with Four Seasons Hotels and Resorts and Accor Asia Pacific.
Having worked with some of the country’s most well regarded brands, Beverley has an innate ability to establish and nurture strong relationships, working collaboratively towards successful outcomes time and time again.
She is an inspiring leader with the proven ability to forge and sustain high performance teams, mentoring her staff and taking pride in their success and career development.
Beverley is passionate about promoting Sydney as a world class business events destination and lives and breathes all the city has to offer.
DIRECTOR OF CORPORATE AFFAIRS AND COMMUNICATION
A founding member of ICC Sydney’s leadership team, Sam developed the communications and marketing strategies that have resulted in establishing one of the business events industry’s strongest brands.
Story-telling, building emotional connection and strong stakeholder engagement have been core to ICC Sydney’s successful brand development throughout its pre-opening, launch and operational phases.
Sam steered the venue to major communication accolades including Best Business to Business Campaign at the Public Relations Institute of Australia (PRIA) National Golden Target Awards, PR Asia B2B Campaign of the Year and contributed to ICC Sydney’s 25 awards in its first year of operation.
Prior to joining ICC Sydney, Sam’s communication and corporate affairs track record, both domestically and internationally, included working with The GPT Group, Weber Shandwick and Warner Brothers.
A passionate brand ambassador, Sam is delighted to be a part of ICC Sydney’s world class team in delivering extraordinary experiences for clients and patrons.
DIRECTOR OF CULINARY SERVICES
ICC Sydney’s Director of Culinary Services, Lynell Peck is an industry veteran with over 30 years’ experience in hospitality and event management at leading venues.
Lynell leads a team of more than 500 people to deliver an extraordinary culinary experience at ICC Sydney. She has set new culinary standards across the board with ICC Sydney’s presentation, imagination and product sourcing, including an emphasis on collaborating with an extensive network of NSW-based food and beverage suppliers and producers.
Lynell is deeply passionate about innovation, creativity in business and collaboration as a pathway to achieving excellence. Her current focus is ensuring ICC Sydney grows its reputation as a world class event precinct and maintains, and further enhances, its status as one the world’s most successful major convention, exhibition and live entertainment venues.
The exceptional service and commitment displayed by Lynell and her teams has been recognised through numerous accolades including, NSW Savour Australia Restaurant & Catering HOSTPLUS Awards for Excellence 2018 Sydney Metropolitan Function/Convention Centre Caterer.
Prior to joining ICC Sydney, Lynell spent 17 years of her career with Australian Turf Club Ltd across a variety of senior operational leadership roles. Earlier in her career, Lynell held senior food and beverage management roles with a range of international 5star hotels including the Park Lane Hotel (now Sheraton on the Park) and previous to this, she worked with the Regent International Hotel Group in Australia, America and New Zealand.
DIRECTOR OF EVENT SERVICES
Malu Barrios has spent over 20 years at Director level in the events industry; developing and implementing venue management strategies across a variety of major convention centres and event venues throughout Australia.
She is a seasoned ASM Global executive, having successfully launched three of the global venue management group’s facilities prior to undertaking her current role of Director of Event Services at ICC Sydney.
Malu previously held the position of Events Director of the Brisbane Convention and Exhibition Centre, General Manager of the Darwin Convention Centre, and General Manager of Sydney Exhibition Centre @ Glebe Island, where she ensured the seamless transition of events from the interim facility to ICC Sydney.
Malu was an instrumental member of the ICC Sydney opening team and has since overseen the delivery thousands of world class events since it’s opening in December 2016.
In her role as Director of Event Service, Malu oversees the teams involved in ICC Sydney’s event planning, event operations, customer service and live events. Her team is often considered to be the engine room of ICC Sydney, working hand in hand with clients to bring their extraordinary event visions to life.
Under her guidance, ICC Sydney’s operations have gone from strength to strength and have been recognised with numerous industry accolades. This includes the Exhibitions and Events Association of Australasia (EEAA) Best Venue Team in 2018 and 2019 and being awarded the Best Event Venue – Capacity over 1500 from the prestigious Meetings and Events Australia (MEA) 2019 National Awards, amongst others.
She has a global reputation for being a first class leader and is well recognised for her expertise and advocacy of business events. Malu was recognised as the inaugural Unsung Hero of the event and exhibition industry by the EEAA in 2017 for her significant contribution over many years.
DIRECTOR OF AUDIO VISUAL SERVICES
Brian brings a wealth of industry knowledge to the ICC Sydney team as the Director of Audio Visual Services.
Having spent the majority of his life on, near or around a stage, Brian has an immense passion and dedication for event production. With more than 30 years’ experience, he is an exceptionally experienced operator who has worked on numerous touring productions, festivals and venues including the Brisbane Convention and Exhibition Centre, Sydney Opera House and the Sydney Entertainment Centre.
Brian and his team of more than 200 technology experts are responsible for sourcing, testing and delivering creative audio-visual (AV) systems and processes to support a year-round calendar of events across multiple spaces at ICC Sydney.
He oversees the installation, testing, commissioning and operational readiness of all systems and equipment to ensure a seamless transition between the testing and operating phases of events, delivering extraordinary sound, visuals and technology for ICC Sydney clients every time.
Part of ICC Sydney’s landmark opening team, Brian is highly regarded as an industry veteran who has set a new benchmark for venue technology including the launch of ICC Sydney’s world leading Hybrid Event Solutions model, developed in response to the coronavirus pandemic.
DIRECTOR OF BUILDING SERVICES
ICC Sydney’s Director of Building Services, Stephen Sullivan is a highly skilled, strategic executive with post graduate qualifications in Facilities Management – with over 20 years’ experience in Facilities Management, Strategic Asset & Property Management, Property Operations and Infrastructure Services Management for global and local blue chip organisations in various sectors including, Communications and Advertising, Retail, Tertiary, Commercial and Finance industries.
Having worked on both service provider and client side of operations, Stephen brings a distinct understanding of service delivery to ICC Sydney. He is responsible for the FM Interface Management Services, Presentation Services, Assets & Trades, Car Parks and Logistics and Security Operations Teams.
Stephen is adept at leading high performing, multi-disciplinary teams; forging and maintaining key relationships with strategic partners driving consistency and superior customer service delivery whilst always ensuring safety, health and wellbeing is of paramount importance.
DIRECTOR OF HUMAN RESOURCES
ICC Sydney’s Director of Human Resources, Luke Fleming, is a business events and hospitality industry specialist with over 20 years’ experience in managing expansive workforces both in Australia and Asia. Luke was an integral part of ICC Sydney’s pre-opening stage having joined the premier Convention, Exhibition and Entertainment venue in March 2016.
Initially responsible for managing ICC Sydney’s sizable permanent and casual workforce planning requirements, Luke’s strengths in strategic business planning, talent acquisition and onboarding, employment relations and industrial compliance earned him a sound reputation as a highly effective people leader.
Luke was recognised by his peers winning the Extraordinaires Awards in 2019 in the Innovation and Creativity category. Luke is an avid champion of ICC Sydney’s Diversity and Inclusion program. He is a Diversity Inclusion Trainer, certified DISC Practitioner, trained Mental Health and First Aid Responder and key member of ICC Sydney’s internal COVID Taskforce.
A long standing member of the Australian Human Resources Institute, Luke brings a Bachelor of Commerce holding him in good stead to bring business best practices to his role.
Luke is highly skilled at leading top performing, multi-disciplinary teams; developing and maintaining key relationships with stakeholders to drive quality and exemplary service delivery in the business events sector while ensuring team member safety, health and wellbeing remains a focal point.
DIRECTOR OF BUSINESS SERVICES
ICC Sydney’s Director of Business Services, Martin Clapham, is responsible for overseeing and controlling all corporate, financial and ICT operations. He has extensive experience and a high degree of commercial acumen gained in past roles across sectors including FMCG, agricultural, hospitality and the construction industry.
Martin is a strategic thinker and is admired for his ability to bring clarity to complex commercial and operational business decisions. He has demonstrated a strong leadership ability, inspiring high performance in teams across the Asia Pacific region, in line with playing a pivotal role in driving business excellence and efficiency through his leadership.
Martin also holds the position of Director on the Global Board of the International Association of Conference Centres and holds a Master's Degree focused in Professional Accounting (MPACC) from Sydney University. Prior to joining ICC Sydney, he served as Global Chief Financial Officer at Cliftons Group for over five years.
His impressive track record of achievement further strengthens ICC Sydney’s commercial and strategic capabilities.