When clients, delegates and patrons visit ICC Sydney, they experience much More Than a Venue. They experience an art gallery and cultural connection point, food gourmets and wine connoisseurs, an innovation platform, and a team of caring, passionate professionals.
At IMEX Frankfurt, the world’s leading business events trade show, our new multi-platform marketing campaign was launched to a global audience
. Reflecting our growth since opening over two years ago, the campaign highlights our unique combination of people, partners and features that are enriching experiences during events at ICC Sydney.
It has been designed to showcase our pledge to provide clients with More Than a Venue and deliver a world class Sydney experience - from our Legacy Program, which provides clients with authentic connections and experiences while giving back to the Sydney community, to our industry-leading Feeding Your Performance culinary philosophy, our collection of artworks and reach into the creative, education and innovation hubs of the city.
The campaign shines a light on the stories, and people, that help drive the success at our venue each and every day. It uncovers the unexpected, the undiscovered, and the unique ways in which our people and our place offer so much more than a venue for our clients and their delegates.
New photography and a sizzle video anchor the campaign, featuring a day in the life of a delegate, an external event planner and an ICC Sydney chef, each experiencing the ways in which we are More Than a Venue.
As part of the launch, we have also revealed the next iteration of our self-published magazine, combining essential business development content and editorial stories, transitioning to an annual collectible format, Sydney InView. Published in print and making articles available online through an ongoing digital strategy, the first volume invites readers to discover more about the people behind the venue, its connections and stories.
The delivery of success is embedded in our DNA and will always underpin our business strategy. Whether your event is large or intimate, our team will deliver the very best Sydney has to offer. We take pride in being regarded as a leader in the industry, known for venturing beyond the norm and branching into new territories – whether that be through our incredible food and wine, our service delivery or our unmatched community connections.
You will always experience #morethanavenue when you visit ICC Sydney.
Celebrate the new campaign with us by sharing your ICC Sydney More Than a Venue experiences, tagging @ICCSyd and #morethanavenue.
From the ICC Sydney team